audience research questionare

Taddy’s Awesome audience research questionnaire
(aim – to find out about downloading and streaming habits among a particular age group)


1. How old are you?
2. What is your gender?
3. Is there a difference between the quality of music if you download it compared to if you buy it in a shop(please circle)?
Yes no
4. What would you consider a fair price for a single music track?
5. How much do you or your parents earn roughly?
6. Please circle which media forms you would buy a hard copy of (eg CD, DVD):

Music Games Film none other


7. Please circle which media forms you download:

Music Games Film none other




8. Please circle which media forms you download without paying (if you do not circle none):

Music Games Film none other


9. How often do you download music(please circle)?
More than once a day Once a day once a week once a month less frequently

10. Do you think people should be allowed to download music for free? _________________________

____________________________________________________________________________________


11. Do you use music streaming sites such as Spotify or Sky Songs? Please state which sites you use.
__________________________________________________________________________________


12. Do you watch television on demand on websites or on tv (please specify)? If yes, please state which sites or channels you watch.
___________________________________________________________________________________

___________________________________________________________________________________


13. Do you share downloads? ________________ If yes, please state who with:

a. My siblings
b. My family
c. My friends

Taddy’s Awesome audience research questionnaire
(aim – to find out about downloading and streaming habits among a particular age group)


1. How old are you?
2. What is your gender?
3. Is there a difference between the quality of music if you download it compared to if you buy it in a shop(please circle)?
Yes no
4. What would you consider a fair price for a single music track?
5. How much do you or your parents earn roughly?
6. Please circle which media forms you would buy a hard copy of (eg CD, DVD):

Music Games Film none other


7. Please circle which media forms you download:

Music Games Film none other




8. Please circle which media forms you download without paying (if you do not circle none):

Music Games Film none other


9. How often do you download music(please circle)?
More than once a day Once a day once a week once a month less frequently

10. Do you think people should be allowed to download music for free? _________________________

____________________________________________________________________________________


11. Do you use music streaming sites such as Spotify or Sky Songs? Please state which sites you use.
__________________________________________________________________________________


12. Do you watch television on demand on websites or on tv (please specify)? If yes, please state which sites or channels you watch.
___________________________________________________________________________________

___________________________________________________________________________________


13. Do you share downloads? ________________ If yes, please state who with:

a. My siblings
b. My family
c. My friends




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there were many problems with the original qestionare and this is the updated one. there were questions such as your name for a questionare about illegal downloading etc. questionares have to be unbiased and not ask to personal questions. questionares are bad because it is so easy to lie on them and there is no way to tell if anything the write on it is true. it can produce a lot of quantitive data however if the questionare is not structured properly then all the data that has been accumulated will go to waste. it could be easier to aquire this data in other ways such as focus groups and 1 on 1 interviews.