content analyisis

content analysis is analyising content inside of a book or magazine or other media source to find out more about whatever it is you are reserching.

in our case we used a magazine and compared the number of ethnic minorities to
the number of white people. we did this by simply catogarising white people in one catagory and all other ethnicities, the results were thus: white;100 other ethnic groups total; 17.

we could have refined this search if we had split the ethnic groups into all of there core components, however we ran out of time and there was just to many so we changed the catagory to simply white and ethnic. also it is dificult sometime to catagorise completly what ethnicity some of the models were.

this technique is also time consuming an only quantitative. to expand this technique it could have also been done taking into account the image size. but the magazine could also have been representing the ethnical proportions in this country which is 7.9%