primary research:direct from the source (surveys, interviews, questionares)
secondary research:heard from some other source than being there such as a blog.
primary reserch types in the industry:
media reserchers use focus groups (where people watch a film and decide on what they do and do not like about it).
in a focus group all people are chosen specifically because they are the target audience.
they either do it in a room with other people or in a 1 on 1 interview.
1 on 1 is better because the person will not be swayed by the general concensiuos of the group and you can ask them much more in depth questions.
observation as a media reserch technique where people make notes on the product (also called empirical)
surveys
contacting the producer of the media piece (direct contact)
chat rooms or forums can also be used as a primary sources
secondary:
books (jornals biographys etc)
wikipedia
media guaridians
telegraph technology section
the media show on radio 4
podcasts and documentaries
using different types of reserch to make sure you have all the facts
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