Wednesday, 15 September 2010

whare are rating figures so important?


Ratings are how you can tell how many people like the website or radio station or tv channel

Shows peak times of the channel which allows them to place their best shows at that moment

To show the advertisers the ratings and allows the distributors to charge more for the advertising slot

feedback from focus groups:
our group wasnt very focused at the beginning howevever we did answer all the questions once we had settled down, there were according to the observer that there were 3 dominanant people in the group.the focus grouping is useful to get a general perspective and also allows people to expand on eachothers points. however the dissadvantage of this is that some people simply follow the general concensus of the group. the demographic of the group was 3 men and 3 women.

1 comment:

  1. Watch your English here Taddy - distinction criteria usually require high quality of written work
    -Fiona

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