market research into: competition, who is the target audience, distribution, funding, content, sponsorship, advertisers (its just as important for a magazine that the advertisers buy the magazine as it is for their audience), also through doing this the companys save money in the long run.
uncut reader profile(basically a reader profile is what the companys se to gain advertisers): gender men, age middle to young mid to late 30's demographic. 60% of the circulation are married, while 77% work full time, with an averadge income of about £30,000, the class of men who read uncut is c1 or c2.
audience can be discribed between a to e depending on their class.
psycographics is the interests attitudes and belifs of the target audience and also how they think, there is a lot of research and money put into psycographics by media companys
a lot of small companys use facebook and twitter to save them time and money doing it for free online instead. they also look to the audiences on facebook and twitter most companys spend about a 1/10 of what they used to spend on market research compared to when they use regular types of market research. companys can also make an almost instantanious desicion or change to the companys product
uncut reader profile(basically a reader profile is what the companys se to gain advertisers): gender men, age middle to young mid to late 30's demographic. 60% of the circulation are married, while 77% work full time, with an averadge income of about £30,000, the class of men who read uncut is c1 or c2.
audience can be discribed between a to e depending on their class.
psycographics is the interests attitudes and belifs of the target audience and also how they think, there is a lot of research and money put into psycographics by media companys
a lot of small companys use facebook and twitter to save them time and money doing it for free online instead. they also look to the audiences on facebook and twitter most companys spend about a 1/10 of what they used to spend on market research compared to when they use regular types of market research. companys can also make an almost instantanious desicion or change to the companys product
"We produce in a year what a big whisky maker will make in a day, so we don’t have the resources to carry out large conventional research campaigns,” says Davies. “However, through social media we’ve managed to get some really good feedback. We’ve established people like our modern-looking bottles, which don’t feature dragons or daffodils or anything too stereotypically Welsh. They also approve of our spelling of whisky, rather than whiskey. Most importantly, we’ve researched drinking habits and are pleased to find people aren’t just collecting our bottles, they are actually drinking them.”
5 August 2010 | By Sean Hargrave. this shows a small company that is able to advertise and improve their products in very cheap ways such as by using social networking sites and asking the general public for their opinions on the product.
Hi Taddy - when you use a long quote like this there needs to be a clear reason for it (eg it really adds to your argument). You need to comment on large quotes to get good grades. Also watch your capital letters/spelling.
ReplyDeleteFiona