An investigation into xbox live and the impact on people’s lives:
What impact does xbox 360 have on peoples lives:
It is ‘One of the most powerful advertising platforms available today, Xbox LIVE reaches more men ages 18-34 than The New York Times, ESPN.com, or Men’s Health.1 Additionally, with more family-friendly games like Guitar Hero and Netflix movies downloads, Xbox LIVE is broadening its audience base.’
2) a) Xbox LIVE has over 23 million members worldwide.1
b) Twenty-six percent of Xbox LIVE subscribers have household incomes greater than $50,000 USD
3) My secondary research has also found that microsoft have managed to catagorise people into 6 different types of gamer, Power gamer, social gamer, leisure gamer, dormant gamer, incidental gamer and occasional gamer.
(http://advertising.microsoft.com/gaming/xbox-live)
The 6 types of gamers:
6 different types of gamers
- “Power gamers” represent 11 percent of the gamer market but account for 30 cents of every dollar spent on retail and online games.
- “Social gamers,” 13 percent of the market, enjoy gaming as a way to interact with friends.
- “Leisure gamers,” 14 percent of the market, spend 58 hours per month playing games but mainly on casual titles. Nevertheless they prefer challenging titles and show high interest in new gaming services.
- “Dormant gamers,” 26 percent of the market, love gaming but spend little time because of family, work, or school. They like to play with friends and family and prefer complex and challenging games.
- “Incidental gamers,” 12 percent of the market, lack motivation and play games mainly out of boredom. However, they spend more than 20 hours a month playing online games.
“Occasional gamers,” 24 percent of the market, play puzzle, word, and board games almost exclusively.
This helps explain who the various types of target audience are and how the gaming industry tries to meet this demand.
www.techmeme.com/100326/p4
What my research has found:
1: most people who play xbox 360 spend most of their time playing games online.
2: most people play on the xbox 360 console for between 7-12 hours a week which breaks down to 1/14 (7%) of their time in a week spent on xbox live.
3: What improvements could be made to xbox live to make it a better experience?
4: everyone who thinks that the xbox 360 has changed their life say it is for the better. My research shows that half the people on xbox think it has effected their lives in a large way the other half don’t think it has
5: almost everyone agrees that the xbox live upgrades that have been made to xbox live since it was first launched have greatly improved the gameplay and connectablility
most people who play xbox 360 spend most of their time playing games online.:
7 out of 10 from my survey play xbox live online more than anything else.
Half my focus group also agreed with this and my interview also backs up this point.
most do it because they like to play with other people online and play a different gaming experience
Overall this cements the idea that the gaming industry is putting more money into online gaming abilities, my secondary research has shown the difference in expenditure in 2005 compared to 2010 Console online game software 2005 $0.26 billion Console online game software 2010 $2.95 billion Compound Annual Growth Rate 62.5% (http://theschwartz.wordpress.com/2006/10/09/shifting-gaming-demographics/)
What improvements could be made to xbox live to make it a better experience?:
1) the focus group all bar 1 agreed that xbox live needed to be free.
the 3 most popular improvments from the focus group and survey, from biggest to smallest: free xbox live, faster gameplay and turnover times and better miis avalible with a wider range of clothing ( make your xbox more personalised).
This is what both my survey and focus group said however microsoft have different ideas on the future of gaming, with an intergrated phone that can sync with your xbox all over the world
since the time of all the research undertaken was finished and the time of this being produced the kinetic has come out for Xbox allowing people to play games without a controller.
everyone who thinks that the xbox 360 has changed their life say it is for the better. :
1) From my survey i discovered that half the people who play on xbox say it has changed their life for the better, while the other half says it has not really effected their lives at all, while in my focus group 75% said it had changed their lives for the better while one person said it had not changed their life at all.
2) All bar 1 person from my survey like the various upgrades that xbox live has had made to it over the years, including the creation of mii’s and xbox live parties and the ability to constantly update the video games that are played either online or offline.
3) Most people feel that it has only benifited their lives, in the focus group they said that it helps them to make friends and be more social.
4) Of that 7% of time spent the majority of people on xbox live play fps’s (first person shooters) shortly followed by rpg’s and a wide variety of other game formats.
5) most people play on the xbox 360 console for between 7-12 hours a week which breaks down to 1/14 (7%) of their time in a week spent on xbox live.
almost everyone agrees that the xbox live upgrades that have been made to xbox live since it was first launched have greatly improved the gameplay and connectablility:
1) : Microsoft had obtained 150,000 users in the first week that played 5,000,000 games that first week, and logged over 1,000,000 hours of game play within the first week as well.
1) The Xbox 360 incorporated a new software into their consoles which is called true skill, this allows people to play against people of very similar gaming skills and is up to 89% accurate on who will win which fight based on the players performance, requiring only 4 to 5 games played before it can work it out. This allows for a much more competitive game play, allowing you to fight against people of virtually the same skill as you.
2) 9/10 people in my survey agree that the additions made to Xbox live are great improvements
These all reinforce the idea that the game industry has come a long way since the first launching of Xbox live in 2000. It also shows that Microsoft is doing a good job as 9 out of 10 people like it. However this is not definitive and needs further research.
The future of Xbox Live:
My secondary research has found that the future of xbox 360 is:
N.B. During the time period that I have researched this topic the xbox kinetc has been brought out by microsoft, allowing people to play without a controller.
ESPN channel will allow for live and on-demand streaming of up to 3,500 sporting events (Available in US only).
Hulu Plus service will offer commercially-supported streaming video of television shows and movies from networks such as NBC, Fox and ABC (Available in US only).
Windows Phone 7 integration, in a recent live chat Larry Hryb outlined some key features of Xbox Live on Windows Phone 7. These include ability to be signed in simultaneously on the console and phone, send and receive messages between console and phone, unique gamer points only available by purchasing the gaming title on the phone, etc.
Due to the nature of the gaming industry most companies are not happy about putting online all of their future developments so my research in places is lacking as the information is not available for anyone to access.
http://en.wikipedia.org/wiki/Xbox_Live
Wednesday, 15 December 2010
evaliuation
Evaluation of Research
I found out quite a bit from my research. My secondary research was quite hampered, as the books that were available to me were not up to date enough, in the constantly changing gaming industry. My primary research was also drawn back due to the fact that I had only a very small number of people to both do a focus group for and for a questionnaire. However there were several things that have been found out such as the average age of a gamer is between 25 and 35 though there is a large growth amongst children and young adults. Also we could have found out that almost every person in my survey and focus group think that they play video games just enough or not enough, not many find that they think it is detrimental to their health.
Most of the secondary research books and many websites were not very helpful as they were not up to date or were old news articles about video games. Also the school computers blocked a large number of the websites that would have been useful to me but were instead categorised as games. This led me to spending a lot of time out side of lessons searching for the necessary and relevant websites. My secondary research was very methodical, I typed various different key words into several different search engines and I then searched the first 3-4 pages as the school blocked most Internet sites.
As anyone can write anything they want on the Internet I had to spend a lot of time corroborating various different articles by using the links they put up to the articles they got the information from. The secondary research was done first and it was better this way, it enabled us to ask our primary questions with the knowledge we had gained from the secondary research. There was also a large amount of reading that had to be done with all the secondary research sources that were available to me. However the time spent on the secondary research was too long and more time should have been allocated to primary research as it takes more time to gather the necessary information. There were to many Internet sources in my report, however it is the only research type available that is modern enough keep up with the constantly changing gaming industry.
The primary research was not very reliable as there were not enough people in the survey or the focus group. For my survey I needed Xbox players so I had to use friends from my Xbox live account to fill out the questionnaires, again for my survey group I needed Xbox live players and had to select 4 people in my class who played Xbox live regularly instead of a mix of ages. The questions however for the questionnaire were mainly closed and for the focus group and interview they were mainly open questions as I could get a lot more information from the other forms of primary research. If this were to be done professionally then there would need to be a much larger questionnaire group of perhaps several hundreds and the questions would have to be more detailed and in-depth. For the survey group again more people would be needed perhaps 20 or several sets of 20 from a broader age range who all play Xbox or who are given an Xbox for a certain period of time, also taking into account the new kinetic board.
However the answers given in the focus group were quite good but the method for recording them very poor, as I had to write it all as they were saying it. The answers were thorough and useful however again not enough people were asked to make it evidence of anything though the survey and the focus group did have very similar results. The focus group in my opinion did not last long enough and we did not get enough time or preparation for the task. The questionnaire was set out in a easy to read manner though it lacked choice in several places, however for the most part they were not required from the answers I was given. The questionnaire was sent out over the internet to 10 different friend’s email accounts on my Xbox live where they then completed them and sent the emails back to me. This way was fast and efficient for gaining the results in a fast manner. This method has only recently started to be used in the industry for fast and quite reliable method of gathering information. The demographics of my various different interviewees, focus group and survey were all noted and asked in the survey and interview while the focus group was easier as everyone in my class is roughly the same age and gender is also easy to note.
I found out quite a bit from my research. My secondary research was quite hampered, as the books that were available to me were not up to date enough, in the constantly changing gaming industry. My primary research was also drawn back due to the fact that I had only a very small number of people to both do a focus group for and for a questionnaire. However there were several things that have been found out such as the average age of a gamer is between 25 and 35 though there is a large growth amongst children and young adults. Also we could have found out that almost every person in my survey and focus group think that they play video games just enough or not enough, not many find that they think it is detrimental to their health.
Most of the secondary research books and many websites were not very helpful as they were not up to date or were old news articles about video games. Also the school computers blocked a large number of the websites that would have been useful to me but were instead categorised as games. This led me to spending a lot of time out side of lessons searching for the necessary and relevant websites. My secondary research was very methodical, I typed various different key words into several different search engines and I then searched the first 3-4 pages as the school blocked most Internet sites.
As anyone can write anything they want on the Internet I had to spend a lot of time corroborating various different articles by using the links they put up to the articles they got the information from. The secondary research was done first and it was better this way, it enabled us to ask our primary questions with the knowledge we had gained from the secondary research. There was also a large amount of reading that had to be done with all the secondary research sources that were available to me. However the time spent on the secondary research was too long and more time should have been allocated to primary research as it takes more time to gather the necessary information. There were to many Internet sources in my report, however it is the only research type available that is modern enough keep up with the constantly changing gaming industry.
The primary research was not very reliable as there were not enough people in the survey or the focus group. For my survey I needed Xbox players so I had to use friends from my Xbox live account to fill out the questionnaires, again for my survey group I needed Xbox live players and had to select 4 people in my class who played Xbox live regularly instead of a mix of ages. The questions however for the questionnaire were mainly closed and for the focus group and interview they were mainly open questions as I could get a lot more information from the other forms of primary research. If this were to be done professionally then there would need to be a much larger questionnaire group of perhaps several hundreds and the questions would have to be more detailed and in-depth. For the survey group again more people would be needed perhaps 20 or several sets of 20 from a broader age range who all play Xbox or who are given an Xbox for a certain period of time, also taking into account the new kinetic board.
However the answers given in the focus group were quite good but the method for recording them very poor, as I had to write it all as they were saying it. The answers were thorough and useful however again not enough people were asked to make it evidence of anything though the survey and the focus group did have very similar results. The focus group in my opinion did not last long enough and we did not get enough time or preparation for the task. The questionnaire was set out in a easy to read manner though it lacked choice in several places, however for the most part they were not required from the answers I was given. The questionnaire was sent out over the internet to 10 different friend’s email accounts on my Xbox live where they then completed them and sent the emails back to me. This way was fast and efficient for gaining the results in a fast manner. This method has only recently started to be used in the industry for fast and quite reliable method of gathering information. The demographics of my various different interviewees, focus group and survey were all noted and asked in the survey and interview while the focus group was easier as everyone in my class is roughly the same age and gender is also easy to note.
Wednesday, 10 November 2010
focus group questions and answers
THESE NOTES ARE A SUMMARY OF WHAT WAS SAID I WROTE MORE THAN IS THERE
Focus group
1) What is your favorite feature on the Xbox?
Reis: you can hook up sky onto your Xbox live
Rashid: the online capabilities (wireless), the HD graphics
Ally: you can talk online and the online experience
Cheyne: you can play DVD’s and good graphics
2) Do you play games online?
Reis: yes
Rashid: yes
Ally: if she can pay for it
Cheyne: cannot normally afford it however when she can
3) Do you use the various different social networks available on the Xbox live?
Reis: yes like facebook and MySpace
Rashid: yes such as facebook and MySpace
Ally: yes its exactly like the mobile variations
Cheyne: no
4) How often do you play the Xbox in an average week?
Reis: 3 times a week for about 20 minutes each
Rashid: 14 times a week for 20 minutes each time
Ally: once every 2 weeks
Cheyne: once every 2 weeks
5) What is your favorite type of game?
Reis: action
Rashid: football
Ally: RPG’s
Cheyne: Football
6) What is your favorite game?
Reis: Gears of war collection
Rashid: Fifa collection
Ally: Fable and oblivion
Cheyne: Mortal combat vs. dc marvel
7) Do you feel the Xbox has in anyway changed your life?
Reis: helps him to make friends with people he did not know before hand
Rashid: helps him make friends and maintain old friends that are on Xbox live
Ally: yes because it’s something to do and helps her be more social
Cheyne: no
8) Do you use Xbox live?(IF SO HOW OFTEN)
Reis: yes all the time
Rashid: yes when he can afford it
Ally: occasionally
Cheyne: no to expensive
9) What is your least favorite video game?
Reis: Forza 2
Rashid: car racing games
Ally: Forza 2
Cheyne: shooting games
10) If you could improve the Xbox experience what would you do?
Reis: Xbox live being free
Rashid: Make Xbox live free
Ally: needs a mute button
Cheyne: Xbox live free
Notes: slightly unresponsive to start with however the further into it the better it became. There was lots of talking and comparing of the benefits and negative quality’s of Xbox live and the interface. The groups ages were much to similar and I had to specifically choose gamers for my group as the questionnaire. The note taking method archiving what was said is not very effective as they spoke much faster than I could write.
Focus group
1) What is your favorite feature on the Xbox?
Reis: you can hook up sky onto your Xbox live
Rashid: the online capabilities (wireless), the HD graphics
Ally: you can talk online and the online experience
Cheyne: you can play DVD’s and good graphics
2) Do you play games online?
Reis: yes
Rashid: yes
Ally: if she can pay for it
Cheyne: cannot normally afford it however when she can
3) Do you use the various different social networks available on the Xbox live?
Reis: yes like facebook and MySpace
Rashid: yes such as facebook and MySpace
Ally: yes its exactly like the mobile variations
Cheyne: no
4) How often do you play the Xbox in an average week?
Reis: 3 times a week for about 20 minutes each
Rashid: 14 times a week for 20 minutes each time
Ally: once every 2 weeks
Cheyne: once every 2 weeks
5) What is your favorite type of game?
Reis: action
Rashid: football
Ally: RPG’s
Cheyne: Football
6) What is your favorite game?
Reis: Gears of war collection
Rashid: Fifa collection
Ally: Fable and oblivion
Cheyne: Mortal combat vs. dc marvel
7) Do you feel the Xbox has in anyway changed your life?
Reis: helps him to make friends with people he did not know before hand
Rashid: helps him make friends and maintain old friends that are on Xbox live
Ally: yes because it’s something to do and helps her be more social
Cheyne: no
8) Do you use Xbox live?(IF SO HOW OFTEN)
Reis: yes all the time
Rashid: yes when he can afford it
Ally: occasionally
Cheyne: no to expensive
9) What is your least favorite video game?
Reis: Forza 2
Rashid: car racing games
Ally: Forza 2
Cheyne: shooting games
10) If you could improve the Xbox experience what would you do?
Reis: Xbox live being free
Rashid: Make Xbox live free
Ally: needs a mute button
Cheyne: Xbox live free
Notes: slightly unresponsive to start with however the further into it the better it became. There was lots of talking and comparing of the benefits and negative quality’s of Xbox live and the interface. The groups ages were much to similar and I had to specifically choose gamers for my group as the questionnaire. The note taking method archiving what was said is not very effective as they spoke much faster than I could write.
interview questions and answers
Interview
1) How old are you? 19
2) What is your gender? female
3) Do you play Xbox? If so do you play Xbox live? Yes
4) Why do you play video games? Entertaining, sociable, fills up time.
5) What is your favourite aspect of Xbox live? The ability to have private chat on the Xbox and Xbox parties.
6) Do you enjoy using the social networks available on Xbox live? Check on facebook however if it wasn’t there it wouldn’t make that much difference and it is pretty irrelevant for the gaming experience. The msn is an annoying feature because it pops up in the game and distracts you from the gaming experience
7) Do you play Xbox live (online gaming) and why? Yes occasionally, because it gives u a wider range of people to play against because my friends are much better, however i take a lot of abuse from male gamers.
8) How would you improve the Xbox live experience? The ability to play games whatever game your friends are playing, like download it just to play with them and then delete it after the game session(sessions) are finished.
9) Do you buy games for the online gaming or the campaign? For the campaign, as friends might not own that game as well, i also enjoy playing rpgs offline.
10) Do you use the various on demand capabilities for Xbox? Scroll through it and look on the market place so i can rent out a film sometimes, the sky feature is rubbish because you either have to have sky in the house or if you don’t then you have to pay 2 times as much.
11) What is your least favourite aspect of Xbox live? Msn and twitter, because they are annoying and it is becoming irrelevant.
12) Are you willing to pay for additional online multiplayer content? No because they are not that much more interesting and not worth the price for what they are. And also its not essential.
13) What do you think of the other gamers online? Most are just abusive to you, its funny if you are very good however if you aren’t good then it is irritating and pointless as your own team kill you and you cant complete anything.
14) Do you use the media player ability on Xbox live? Yes when I’m by myself and not talking to anyone.
15) What do you think of the advertising used by Microsoft, is it relevant to you? I just ignore it all; I understand why they do it however it is pointless and irritating. They should cut them down and make them less similar, and using the games you regularly play to then make the adverts more relevant to the gamer.
1) How old are you? 19
2) What is your gender? female
3) Do you play Xbox? If so do you play Xbox live? Yes
4) Why do you play video games? Entertaining, sociable, fills up time.
5) What is your favourite aspect of Xbox live? The ability to have private chat on the Xbox and Xbox parties.
6) Do you enjoy using the social networks available on Xbox live? Check on facebook however if it wasn’t there it wouldn’t make that much difference and it is pretty irrelevant for the gaming experience. The msn is an annoying feature because it pops up in the game and distracts you from the gaming experience
7) Do you play Xbox live (online gaming) and why? Yes occasionally, because it gives u a wider range of people to play against because my friends are much better, however i take a lot of abuse from male gamers.
8) How would you improve the Xbox live experience? The ability to play games whatever game your friends are playing, like download it just to play with them and then delete it after the game session(sessions) are finished.
9) Do you buy games for the online gaming or the campaign? For the campaign, as friends might not own that game as well, i also enjoy playing rpgs offline.
10) Do you use the various on demand capabilities for Xbox? Scroll through it and look on the market place so i can rent out a film sometimes, the sky feature is rubbish because you either have to have sky in the house or if you don’t then you have to pay 2 times as much.
11) What is your least favourite aspect of Xbox live? Msn and twitter, because they are annoying and it is becoming irrelevant.
12) Are you willing to pay for additional online multiplayer content? No because they are not that much more interesting and not worth the price for what they are. And also its not essential.
13) What do you think of the other gamers online? Most are just abusive to you, its funny if you are very good however if you aren’t good then it is irritating and pointless as your own team kill you and you cant complete anything.
14) Do you use the media player ability on Xbox live? Yes when I’m by myself and not talking to anyone.
15) What do you think of the advertising used by Microsoft, is it relevant to you? I just ignore it all; I understand why they do it however it is pointless and irritating. They should cut them down and make them less similar, and using the games you regularly play to then make the adverts more relevant to the gamer.
this is the original questions asked in the questionare
questionare for research about xbox live
1) male female
2)how old are you?
3)how many hours do you spend on the xbox in a week?
less than 1 hour 1-2 hours 3-6 hours 7-12hours 12 or more hours
4)what do you use your xbox for most?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
5)on a scale of 1 to ten how much has your social life been changed since playing xbox? (1 not at all, 10 changed very dramatically)
6) if you could add anything to improve your xbox experience what would it be?
7) what type of video games are you favorite?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
8) What is your lease favorite type of video games?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
9) what do you use least on the xbox?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
10) do you like the upgrades that have been added to xbox live over the years?
yes no
1) male female
2)how old are you?
3)how many hours do you spend on the xbox in a week?
less than 1 hour 1-2 hours 3-6 hours 7-12hours 12 or more hours
4)what do you use your xbox for most?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
5)on a scale of 1 to ten how much has your social life been changed since playing xbox? (1 not at all, 10 changed very dramatically)
6) if you could add anything to improve your xbox experience what would it be?
7) what type of video games are you favorite?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
8) What is your lease favorite type of video games?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
9) what do you use least on the xbox?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
10) do you like the upgrades that have been added to xbox live over the years?
yes no
research questionare answers
PLEASE NOTE PARTICIPANTS FILLED IN THE QUESTIONARE WITH UNDERLINE. BUT BLOGGER WILL NOT REPLICATE THIS, HOWEVER MY TEACHER HAS SEEN THE COMPLETED QUESTIONARES
Questionare for research about xbox live 1):
1) Male Female
2) How old are you? 17
3) How many hours do you spend on the xbox in a week?
less than 1 hour 1-2 hours 3-6 hours 7-12hours 12 or more hours
4) What do you use your xbox for most?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
5) On a scale of 1 to ten how much has your social life been changed since playing xbox? (1 not at all, 10 changed very dramatically)
6
6) If you could add anything to improve your xbox experience what would it be?
speed up loading and allow people more choice with their mii’s
7) What type of video games are you favorite?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
8) What is your lease favorite type of video games?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
9) What do you use least on the xbox?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
10) Do you like the upgrades that have been added to xbox live over the years?
yes no
Questionare for research about xbox live 2):
1) Male Female
2) How old are you? 22
3) How many hours do you spend on the xbox in a week?
less than 1 hour 1-2 hours 3-6 hours 7-12hours 12 or more hours
4) What do you use your xbox for most?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
5) On a scale of 1 to ten how much has your social life been changed since playing xbox? (1 not at all, 10 changed very dramatically)
2
6) If you could add anything to improve your xbox experience what would it be?
xbox on the phone
7) What type of video games are you favorite?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
music games
8) What is your lease favorite type of video games?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
9) What do you use least on the xbox?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
10) Do you like the upgrades that have been added to xbox live over the years?
yes no
Questionare for research about xbox live 3)
1) Male Female
2) How old are you? 17
3) How many hours do you spend on the xbox in a week?
less than 1 hour 1-2 hours 3-6 hours 7-12hours 12 or more hours
4) What do you use your xbox for most?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
5) On a scale of 1 to ten how much has your social life been changed since playing xbox? (1 not at all, 10 changed very dramatically)
8
6) If you could add anything to improve your xbox experience what would it be?
faster online play
7) What type of video games are you favorite?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
8) What is your lease favorite type of video games?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
9) What do you use least on the xbox?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
10) Do you like the upgrades that have been added to xbox live over the years?
yes no
Questionare for research about xbox live 4):
1) Male Female
2) How old are you? 19
3) How many hours do you spend on the xbox in a week?
less than 1 hour 1-2 hours 3-6 hours 7-12hours 12 or more hours
4) What do you use your xbox for most?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
5) On a scale of 1 to ten how much has your social life been changed since playing xbox? (1 not at all, 10 changed very dramatically)
7
6) If you could add anything to improve your xbox experience what would it be?
Nothing
7) What type of video games are you favorite?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
8) What is your lease favorite type of video games?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
9) What do you use least on the xbox?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
10) Do you like the upgrades that have been added to xbox live over the years?
yes no
Questionare for research about xbox live 5):
1) Male Female
2) How old are you? 17
3) How many hours do you spend on the xbox in a week?
less than 1 hour 1-2 hours 3-6 hours 7-12hours 12 or more hours
4) What do you use your xbox for most?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
5) On a scale of 1 to ten how much has your social life been changed since playing xbox? (1 not at all, 10 changed very dramatically)
4
6) If you could add anything to improve your xbox experience what would it be?
no improvements needed
7) What type of video games are you favorite?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
8) What is your lease favorite type of video games?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
9) What do you use least on the xbox?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
10) Do you like the upgrades that have been added to xbox live over the years?
yes no
Questionare for research about xbox live 6):
1) Male Female
2) How old are you? 18
3) How many hours do you spend on the xbox in a week?
less than 1 hour 1-2 hours 3-6 hours 7-12hours 12 or more hours
4) What do you use your xbox for most?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
5) On a scale of 1 to ten how much has your social life been changed since playing xbox? (1 not at all, 10 changed very dramatically)
5
6) If you could add anything to improve your xbox experience what would it be?
faster game turn over times
7) What type of video games are you favorite?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
8) What is your lease favorite type of video games?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
9) What do you use least on the xbox?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
10) Do you like the upgrades that have been added to xbox live over the years?
yes no
Questionare for research about xbox live 7):
1) Male Female
2) How old are you? 25
3) How many hours do you spend on the xbox in a week?
less than 1 hour 1-2 hours 3-6 hours 7-12hours 12 or more hours
4) What do you use your xbox for most?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
5) On a scale of 1 to ten how much has your social life been changed since playing xbox? (1 not at all, 10 changed very dramatically)
3
6) If you could add anything to improve your xbox experience what would it be?
no improvement
7) What type of video games are you favorite?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
8) What is your lease favorite type of video games?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
9) What do you use least on the xbox?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
10) Do you like the upgrades that have been added to xbox live over the years?
yes no
Questionare for research about xbox live 8):
1) Male Female
2) How old are you? 16
3) How many hours do you spend on the xbox in a week?
less than 1 hour 1-2 hours 3-6 hours 7-12hours 12 or more hours
4) What do you use your xbox for most?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
5) On a scale of 1 to ten how much has your social life been changed since playing xbox? (1 not at all, 10 changed very dramatically)
1
6) If you could add anything to improve your xbox experience what would it be?
online game speed needs to be faster
7) What type of video games are you favorite?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
8) What is your lease favorite type of video games?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
9) What do you use least on the xbox?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
10) Do you like the upgrades that have been added to xbox live over the years?
yes no
Questionare for research about xbox live 9):
1) Male Female
2) How old are you? 17
3) How many hours do you spend on the xbox in a week?
less than 1 hour 1-2 hours 3-6 hours 7-12hours 12 or more hours
4) What do you use your xbox for most?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
5) On a scale of 1 to ten how much has your social life been changed since playing xbox? (1 not at all, 10 changed very dramatically)
3
6) If you could add anything to improve your xbox experience what would it be?
better mii’s
7) What type of video games are you favorite?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
8) What is your lease favorite type of video games?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
9) What do you use least on the xbox?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
10) Do you like the upgrades that have been added to xbox live over the years?
yes no
Questionare for research about xbox live 10):
1) Male Female
2) How old are you? 15
3) How many hours do you spend on the xbox in a week?
less than 1 hour 1-2 hours 3-6 hours 7-12hours 12 or more hours
4) What do you use your xbox for most?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
5) On a scale of 1 to ten how much has your social life been changed since playing xbox? (1 not at all, 10 changed very dramatically)
5
6) If you could add anything to improve your xbox experience what would it be?
nothing
7) What type of video games are you favorite?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
8) What is your lease favorite type of video games?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
9) What do you use least on the xbox?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
10) Do you like the upgrades that have been added to xbox live over the years?
yes no
Questionare for research about xbox live 1):
1) Male Female
2) How old are you? 17
3) How many hours do you spend on the xbox in a week?
less than 1 hour 1-2 hours 3-6 hours 7-12hours 12 or more hours
4) What do you use your xbox for most?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
5) On a scale of 1 to ten how much has your social life been changed since playing xbox? (1 not at all, 10 changed very dramatically)
6
6) If you could add anything to improve your xbox experience what would it be?
speed up loading and allow people more choice with their mii’s
7) What type of video games are you favorite?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
8) What is your lease favorite type of video games?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
9) What do you use least on the xbox?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
10) Do you like the upgrades that have been added to xbox live over the years?
yes no
Questionare for research about xbox live 2):
1) Male Female
2) How old are you? 22
3) How many hours do you spend on the xbox in a week?
less than 1 hour 1-2 hours 3-6 hours 7-12hours 12 or more hours
4) What do you use your xbox for most?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
5) On a scale of 1 to ten how much has your social life been changed since playing xbox? (1 not at all, 10 changed very dramatically)
2
6) If you could add anything to improve your xbox experience what would it be?
xbox on the phone
7) What type of video games are you favorite?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
music games
8) What is your lease favorite type of video games?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
9) What do you use least on the xbox?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
10) Do you like the upgrades that have been added to xbox live over the years?
yes no
Questionare for research about xbox live 3)
1) Male Female
2) How old are you? 17
3) How many hours do you spend on the xbox in a week?
less than 1 hour 1-2 hours 3-6 hours 7-12hours 12 or more hours
4) What do you use your xbox for most?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
5) On a scale of 1 to ten how much has your social life been changed since playing xbox? (1 not at all, 10 changed very dramatically)
8
6) If you could add anything to improve your xbox experience what would it be?
faster online play
7) What type of video games are you favorite?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
8) What is your lease favorite type of video games?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
9) What do you use least on the xbox?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
10) Do you like the upgrades that have been added to xbox live over the years?
yes no
Questionare for research about xbox live 4):
1) Male Female
2) How old are you? 19
3) How many hours do you spend on the xbox in a week?
less than 1 hour 1-2 hours 3-6 hours 7-12hours 12 or more hours
4) What do you use your xbox for most?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
5) On a scale of 1 to ten how much has your social life been changed since playing xbox? (1 not at all, 10 changed very dramatically)
7
6) If you could add anything to improve your xbox experience what would it be?
Nothing
7) What type of video games are you favorite?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
8) What is your lease favorite type of video games?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
9) What do you use least on the xbox?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
10) Do you like the upgrades that have been added to xbox live over the years?
yes no
Questionare for research about xbox live 5):
1) Male Female
2) How old are you? 17
3) How many hours do you spend on the xbox in a week?
less than 1 hour 1-2 hours 3-6 hours 7-12hours 12 or more hours
4) What do you use your xbox for most?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
5) On a scale of 1 to ten how much has your social life been changed since playing xbox? (1 not at all, 10 changed very dramatically)
4
6) If you could add anything to improve your xbox experience what would it be?
no improvements needed
7) What type of video games are you favorite?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
8) What is your lease favorite type of video games?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
9) What do you use least on the xbox?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
10) Do you like the upgrades that have been added to xbox live over the years?
yes no
Questionare for research about xbox live 6):
1) Male Female
2) How old are you? 18
3) How many hours do you spend on the xbox in a week?
less than 1 hour 1-2 hours 3-6 hours 7-12hours 12 or more hours
4) What do you use your xbox for most?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
5) On a scale of 1 to ten how much has your social life been changed since playing xbox? (1 not at all, 10 changed very dramatically)
5
6) If you could add anything to improve your xbox experience what would it be?
faster game turn over times
7) What type of video games are you favorite?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
8) What is your lease favorite type of video games?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
9) What do you use least on the xbox?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
10) Do you like the upgrades that have been added to xbox live over the years?
yes no
Questionare for research about xbox live 7):
1) Male Female
2) How old are you? 25
3) How many hours do you spend on the xbox in a week?
less than 1 hour 1-2 hours 3-6 hours 7-12hours 12 or more hours
4) What do you use your xbox for most?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
5) On a scale of 1 to ten how much has your social life been changed since playing xbox? (1 not at all, 10 changed very dramatically)
3
6) If you could add anything to improve your xbox experience what would it be?
no improvement
7) What type of video games are you favorite?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
8) What is your lease favorite type of video games?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
9) What do you use least on the xbox?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
10) Do you like the upgrades that have been added to xbox live over the years?
yes no
Questionare for research about xbox live 8):
1) Male Female
2) How old are you? 16
3) How many hours do you spend on the xbox in a week?
less than 1 hour 1-2 hours 3-6 hours 7-12hours 12 or more hours
4) What do you use your xbox for most?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
5) On a scale of 1 to ten how much has your social life been changed since playing xbox? (1 not at all, 10 changed very dramatically)
1
6) If you could add anything to improve your xbox experience what would it be?
online game speed needs to be faster
7) What type of video games are you favorite?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
8) What is your lease favorite type of video games?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
9) What do you use least on the xbox?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
10) Do you like the upgrades that have been added to xbox live over the years?
yes no
Questionare for research about xbox live 9):
1) Male Female
2) How old are you? 17
3) How many hours do you spend on the xbox in a week?
less than 1 hour 1-2 hours 3-6 hours 7-12hours 12 or more hours
4) What do you use your xbox for most?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
5) On a scale of 1 to ten how much has your social life been changed since playing xbox? (1 not at all, 10 changed very dramatically)
3
6) If you could add anything to improve your xbox experience what would it be?
better mii’s
7) What type of video games are you favorite?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
8) What is your lease favorite type of video games?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
9) What do you use least on the xbox?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
10) Do you like the upgrades that have been added to xbox live over the years?
yes no
Questionare for research about xbox live 10):
1) Male Female
2) How old are you? 15
3) How many hours do you spend on the xbox in a week?
less than 1 hour 1-2 hours 3-6 hours 7-12hours 12 or more hours
4) What do you use your xbox for most?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
5) On a scale of 1 to ten how much has your social life been changed since playing xbox? (1 not at all, 10 changed very dramatically)
5
6) If you could add anything to improve your xbox experience what would it be?
nothing
7) What type of video games are you favorite?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
8) What is your lease favorite type of video games?
first person shooters adventure action fantasy role play games sci-fy other (please specify)
9) What do you use least on the xbox?
xbox live (excluding gaming) connecting with friends playing games(ofline)
playing games (online)
10) Do you like the upgrades that have been added to xbox live over the years?
yes no
Wednesday, 13 October 2010
scources table
Date Reliability Sources found How found?
24.9.10 Assignment was set.
Topic decided on and discussed.
List of sub-questions created.
Initial web searches- secondary research – Wikipedia…etc
Doing xbox live
Googled the topic – lots of sources found.
Checked Wikipedia and followed links at bottom of page.
1) 29.9.10 informative and useful for an overview http://en.wikipedia.org/wiki/Xbox_Live
Googled topic:xbox live
2) useful statistics http://theschwartz.wordpress.com/2006/10/09/shifting-gaming-demographics/
Googled topic: xbox live gaming demographics
3) hard to navigate www.techmeme.com/100326/p4
Googled topic:xbox live investments
4) useful however not many very relivant articles that were up to date http://www.guardian.co.uk/media
Asked Jeves: xbox live
5) 1/10/10
useful however again not completely up to date http://www.product-reviews.net/2010/09/16/halo-reach-breaks-xbox-live-online-play-record/ Googled topic: xbox online hours played
6) very informative http://advertising.microsoft.com/gaming/xbox-live
Googled topic: xbox live
7)good for sales statistics www.gamasutra.com/.../Microsoft_Releases_Sales_Figures_Xbox_Live_Stats.php - Asked Jeves: xbox live statistics
8) 4/10/10 helpful for the female statistcs http://www.conceivablytech.com/426/products/the-next-frontier-female-gaming-demographics/ Googled topic: female gaming demographics xbox live
9) corroberates previous information http://news.cnet.com/8301-13506_3-10426467-17.html Binged topic: xbox 360 statistics
10) 6/10/10 also useful http://www.gamasutra.com/view/news/27218/Microsoft_Releases_Sales_Figures_Xbox_Live_Stats.php
googled topic: xbox live statistics
11) told more about the stocks for videogames designed to be used as a sales device to people who want to invest http://gamerinvestments.com/video-game-stocks/index.php/2010/01/06/microsoft-ces-keynote-press-release-xbox-live-stats-game-room-details-and-project-natal-coming-winter-2010/
Googled topic: xbox live gaming statistics
12) useful however not very modern Games cultures- Computer games as new media, page 47-49, Authors: Jon Dovey and Helen W Kennedy, Date published: 2006, publisher: issues Library
13) 7/10/10 helpful to find out where xbox live is going in the future http://www.expertreviews.co.uk/games/1280275/microsoft-previews-new-xbox-live Yahoo’d topic: future of xbox live
14) 8/10/10 useful to see larger statiscs http://advertising.microsoft.com/asia/research?Adv_CaseStudyID=1295 googled topic: advertising for xbox live
15) informative and re-iterates previous information http://www.thinkbox.tv/server/show/ConCaseStudy.139
googled topic: xbox live gaming statistics and demographics
16) 9/09/10 Bad, irrelevant information http://advertising.microsoft.com/europe/xbox-live-advertising
Yahoo’d topic: xbox live advertising
17) 4/10/10 Bad: not relevant information, more about meeting other people on xbox live http://www.bungie.net/Community/PeopleFinder.aspx
googled topic: xbox live demographics
18) 8/10/10 Bad: about a independent games festival http://www.igf.com/02finalists.html
googled topic: xbox live
24.9.10 Assignment was set.
Topic decided on and discussed.
List of sub-questions created.
Initial web searches- secondary research – Wikipedia…etc
Doing xbox live
Googled the topic – lots of sources found.
Checked Wikipedia and followed links at bottom of page.
1) 29.9.10 informative and useful for an overview http://en.wikipedia.org/wiki/Xbox_Live
Googled topic:xbox live
2) useful statistics http://theschwartz.wordpress.com/2006/10/09/shifting-gaming-demographics/
Googled topic: xbox live gaming demographics
3) hard to navigate www.techmeme.com/100326/p4
Googled topic:xbox live investments
4) useful however not many very relivant articles that were up to date http://www.guardian.co.uk/media
Asked Jeves: xbox live
5) 1/10/10
useful however again not completely up to date http://www.product-reviews.net/2010/09/16/halo-reach-breaks-xbox-live-online-play-record/ Googled topic: xbox online hours played
6) very informative http://advertising.microsoft.com/gaming/xbox-live
Googled topic: xbox live
7)good for sales statistics www.gamasutra.com/.../Microsoft_Releases_Sales_Figures_Xbox_Live_Stats.php - Asked Jeves: xbox live statistics
8) 4/10/10 helpful for the female statistcs http://www.conceivablytech.com/426/products/the-next-frontier-female-gaming-demographics/ Googled topic: female gaming demographics xbox live
9) corroberates previous information http://news.cnet.com/8301-13506_3-10426467-17.html Binged topic: xbox 360 statistics
10) 6/10/10 also useful http://www.gamasutra.com/view/news/27218/Microsoft_Releases_Sales_Figures_Xbox_Live_Stats.php
googled topic: xbox live statistics
11) told more about the stocks for videogames designed to be used as a sales device to people who want to invest http://gamerinvestments.com/video-game-stocks/index.php/2010/01/06/microsoft-ces-keynote-press-release-xbox-live-stats-game-room-details-and-project-natal-coming-winter-2010/
Googled topic: xbox live gaming statistics
12) useful however not very modern Games cultures- Computer games as new media, page 47-49, Authors: Jon Dovey and Helen W Kennedy, Date published: 2006, publisher: issues Library
13) 7/10/10 helpful to find out where xbox live is going in the future http://www.expertreviews.co.uk/games/1280275/microsoft-previews-new-xbox-live Yahoo’d topic: future of xbox live
14) 8/10/10 useful to see larger statiscs http://advertising.microsoft.com/asia/research?Adv_CaseStudyID=1295 googled topic: advertising for xbox live
15) informative and re-iterates previous information http://www.thinkbox.tv/server/show/ConCaseStudy.139
googled topic: xbox live gaming statistics and demographics
16) 9/09/10 Bad, irrelevant information http://advertising.microsoft.com/europe/xbox-live-advertising
Yahoo’d topic: xbox live advertising
17) 4/10/10 Bad: not relevant information, more about meeting other people on xbox live http://www.bungie.net/Community/PeopleFinder.aspx
googled topic: xbox live demographics
18) 8/10/10 Bad: about a independent games festival http://www.igf.com/02finalists.html
googled topic: xbox live
Wednesday, 6 October 2010
reliable websites
the first questions you have to ask when you first look at a website to check to see if its reliable: Who? What? Why? and When?
Who? who is the writer and are they reliable such as guido fawkes a blogger who blogs to try and bring down the government
What? is the article about and is it relevant
Why? Why is it written and why do
When? When was it written, is it still re1levant or is it to old?
Who? who is the writer and are they reliable such as guido fawkes a blogger who blogs to try and bring down the government
What? is the article about and is it relevant
Why? Why is it written and why do
When? When was it written, is it still re1levant or is it to old?
Friday, 17 September 2010
interviews compared to questionares
the 1 on 1 interview can make people less open about the product they are talking about, however you are able to ask and expand on questions that you cannot on a questionare. however peoples reactions might be different depending on wheter they fill out a questionare or an interview. also when discussing an illegal topic on a one on one interview it might influence the person to lie about it instead.
audience research questionare
Taddy’s Awesome audience research questionnaire
(aim – to find out about downloading and streaming habits among a particular age group)
1. How old are you?
2. What is your gender?
3. Is there a difference between the quality of music if you download it compared to if you buy it in a shop(please circle)?
Yes no
4. What would you consider a fair price for a single music track?
5. How much do you or your parents earn roughly?
6. Please circle which media forms you would buy a hard copy of (eg CD, DVD):
Music Games Film none other
7. Please circle which media forms you download:
Music Games Film none other
8. Please circle which media forms you download without paying (if you do not circle none):
Music Games Film none other
9. How often do you download music(please circle)?
More than once a day Once a day once a week once a month less frequently
10. Do you think people should be allowed to download music for free? _________________________
____________________________________________________________________________________
11. Do you use music streaming sites such as Spotify or Sky Songs? Please state which sites you use.
__________________________________________________________________________________
12. Do you watch television on demand on websites or on tv (please specify)? If yes, please state which sites or channels you watch.
___________________________________________________________________________________
___________________________________________________________________________________
13. Do you share downloads? ________________ If yes, please state who with:
a. My siblings
b. My family
c. My friends
Taddy’s Awesome audience research questionnaire
(aim – to find out about downloading and streaming habits among a particular age group)
1. How old are you?
2. What is your gender?
3. Is there a difference between the quality of music if you download it compared to if you buy it in a shop(please circle)?
Yes no
4. What would you consider a fair price for a single music track?
5. How much do you or your parents earn roughly?
6. Please circle which media forms you would buy a hard copy of (eg CD, DVD):
Music Games Film none other
7. Please circle which media forms you download:
Music Games Film none other
8. Please circle which media forms you download without paying (if you do not circle none):
Music Games Film none other
9. How often do you download music(please circle)?
More than once a day Once a day once a week once a month less frequently
10. Do you think people should be allowed to download music for free? _________________________
____________________________________________________________________________________
11. Do you use music streaming sites such as Spotify or Sky Songs? Please state which sites you use.
__________________________________________________________________________________
12. Do you watch television on demand on websites or on tv (please specify)? If yes, please state which sites or channels you watch.
___________________________________________________________________________________
___________________________________________________________________________________
13. Do you share downloads? ________________ If yes, please state who with:
a. My siblings
b. My family
c. My friends
win the chance to win a free cookie?
there were many problems with the original qestionare and this is the updated one. there were questions such as your name for a questionare about illegal downloading etc. questionares have to be unbiased and not ask to personal questions. questionares are bad because it is so easy to lie on them and there is no way to tell if anything the write on it is true. it can produce a lot of quantitive data however if the questionare is not structured properly then all the data that has been accumulated will go to waste. it could be easier to aquire this data in other ways such as focus groups and 1 on 1 interviews.
(aim – to find out about downloading and streaming habits among a particular age group)
1. How old are you?
2. What is your gender?
3. Is there a difference between the quality of music if you download it compared to if you buy it in a shop(please circle)?
Yes no
4. What would you consider a fair price for a single music track?
5. How much do you or your parents earn roughly?
6. Please circle which media forms you would buy a hard copy of (eg CD, DVD):
Music Games Film none other
7. Please circle which media forms you download:
Music Games Film none other
8. Please circle which media forms you download without paying (if you do not circle none):
Music Games Film none other
9. How often do you download music(please circle)?
More than once a day Once a day once a week once a month less frequently
10. Do you think people should be allowed to download music for free? _________________________
____________________________________________________________________________________
11. Do you use music streaming sites such as Spotify or Sky Songs? Please state which sites you use.
__________________________________________________________________________________
12. Do you watch television on demand on websites or on tv (please specify)? If yes, please state which sites or channels you watch.
___________________________________________________________________________________
___________________________________________________________________________________
13. Do you share downloads? ________________ If yes, please state who with:
a. My siblings
b. My family
c. My friends
Taddy’s Awesome audience research questionnaire
(aim – to find out about downloading and streaming habits among a particular age group)
1. How old are you?
2. What is your gender?
3. Is there a difference between the quality of music if you download it compared to if you buy it in a shop(please circle)?
Yes no
4. What would you consider a fair price for a single music track?
5. How much do you or your parents earn roughly?
6. Please circle which media forms you would buy a hard copy of (eg CD, DVD):
Music Games Film none other
7. Please circle which media forms you download:
Music Games Film none other
8. Please circle which media forms you download without paying (if you do not circle none):
Music Games Film none other
9. How often do you download music(please circle)?
More than once a day Once a day once a week once a month less frequently
10. Do you think people should be allowed to download music for free? _________________________
____________________________________________________________________________________
11. Do you use music streaming sites such as Spotify or Sky Songs? Please state which sites you use.
__________________________________________________________________________________
12. Do you watch television on demand on websites or on tv (please specify)? If yes, please state which sites or channels you watch.
___________________________________________________________________________________
___________________________________________________________________________________
13. Do you share downloads? ________________ If yes, please state who with:
a. My siblings
b. My family
c. My friends
win the chance to win a free cookie?
there were many problems with the original qestionare and this is the updated one. there were questions such as your name for a questionare about illegal downloading etc. questionares have to be unbiased and not ask to personal questions. questionares are bad because it is so easy to lie on them and there is no way to tell if anything the write on it is true. it can produce a lot of quantitive data however if the questionare is not structured properly then all the data that has been accumulated will go to waste. it could be easier to aquire this data in other ways such as focus groups and 1 on 1 interviews.
Wednesday, 15 September 2010
whare are rating figures so important?
Ratings are how you can tell how many people like the website or radio station or tv channel
Shows peak times of the channel which allows them to place their best shows at that moment
To show the advertisers the ratings and allows the distributors to charge more for the advertising slot
feedback from focus groups:
our group wasnt very focused at the beginning howevever we did answer all the questions once we had settled down, there were according to the observer that there were 3 dominanant people in the group.the focus grouping is useful to get a general perspective and also allows people to expand on eachothers points. however the dissadvantage of this is that some people simply follow the general concensus of the group. the demographic of the group was 3 men and 3 women.
Ratings are how you can tell how many people like the website or radio station or tv channel
Shows peak times of the channel which allows them to place their best shows at that moment
To show the advertisers the ratings and allows the distributors to charge more for the advertising slot
feedback from focus groups:
our group wasnt very focused at the beginning howevever we did answer all the questions once we had settled down, there were according to the observer that there were 3 dominanant people in the group.the focus grouping is useful to get a general perspective and also allows people to expand on eachothers points. however the dissadvantage of this is that some people simply follow the general concensus of the group. the demographic of the group was 3 men and 3 women.
Friday, 10 September 2010
why and how do the media use market research?
market research into: competition, who is the target audience, distribution, funding, content, sponsorship, advertisers (its just as important for a magazine that the advertisers buy the magazine as it is for their audience), also through doing this the companys save money in the long run.
uncut reader profile(basically a reader profile is what the companys se to gain advertisers): gender men, age middle to young mid to late 30's demographic. 60% of the circulation are married, while 77% work full time, with an averadge income of about £30,000, the class of men who read uncut is c1 or c2.
audience can be discribed between a to e depending on their class.
psycographics is the interests attitudes and belifs of the target audience and also how they think, there is a lot of research and money put into psycographics by media companys
a lot of small companys use facebook and twitter to save them time and money doing it for free online instead. they also look to the audiences on facebook and twitter most companys spend about a 1/10 of what they used to spend on market research compared to when they use regular types of market research. companys can also make an almost instantanious desicion or change to the companys product
uncut reader profile(basically a reader profile is what the companys se to gain advertisers): gender men, age middle to young mid to late 30's demographic. 60% of the circulation are married, while 77% work full time, with an averadge income of about £30,000, the class of men who read uncut is c1 or c2.
audience can be discribed between a to e depending on their class.
psycographics is the interests attitudes and belifs of the target audience and also how they think, there is a lot of research and money put into psycographics by media companys
a lot of small companys use facebook and twitter to save them time and money doing it for free online instead. they also look to the audiences on facebook and twitter most companys spend about a 1/10 of what they used to spend on market research compared to when they use regular types of market research. companys can also make an almost instantanious desicion or change to the companys product
"We produce in a year what a big whisky maker will make in a day, so we don’t have the resources to carry out large conventional research campaigns,” says Davies. “However, through social media we’ve managed to get some really good feedback. We’ve established people like our modern-looking bottles, which don’t feature dragons or daffodils or anything too stereotypically Welsh. They also approve of our spelling of whisky, rather than whiskey. Most importantly, we’ve researched drinking habits and are pleased to find people aren’t just collecting our bottles, they are actually drinking them.”
5 August 2010 | By Sean Hargrave. this shows a small company that is able to advertise and improve their products in very cheap ways such as by using social networking sites and asking the general public for their opinions on the product.
Wednesday, 8 September 2010
content analyisis
content analysis is analyising content inside of a book or magazine or other media source to find out more about whatever it is you are reserching.
in our case we used a magazine and compared the number of ethnic minorities to
the number of white people. we did this by simply catogarising white people in one catagory and all other ethnicities, the results were thus: white;100 other ethnic groups total; 17.
we could have refined this search if we had split the ethnic groups into all of there core components, however we ran out of time and there was just to many so we changed the catagory to simply white and ethnic. also it is dificult sometime to catagorise completly what ethnicity some of the models were.
this technique is also time consuming an only quantitative. to expand this technique it could have also been done taking into account the image size. but the magazine could also have been representing the ethnical proportions in this country which is 7.9%
in our case we used a magazine and compared the number of ethnic minorities to
the number of white people. we did this by simply catogarising white people in one catagory and all other ethnicities, the results were thus: white;100 other ethnic groups total; 17.
we could have refined this search if we had split the ethnic groups into all of there core components, however we ran out of time and there was just to many so we changed the catagory to simply white and ethnic. also it is dificult sometime to catagorise completly what ethnicity some of the models were.
this technique is also time consuming an only quantitative. to expand this technique it could have also been done taking into account the image size. but the magazine could also have been representing the ethnical proportions in this country which is 7.9%
research methods
primary research:direct from the source (surveys, interviews, questionares)
secondary research:heard from some other source than being there such as a blog.
primary reserch types in the industry:
media reserchers use focus groups (where people watch a film and decide on what they do and do not like about it).
in a focus group all people are chosen specifically because they are the target audience.
they either do it in a room with other people or in a 1 on 1 interview.
1 on 1 is better because the person will not be swayed by the general concensiuos of the group and you can ask them much more in depth questions.
observation as a media reserch technique where people make notes on the product (also called empirical)
surveys
contacting the producer of the media piece (direct contact)
chat rooms or forums can also be used as a primary sources
secondary:
books (jornals biographys etc)
wikipedia
media guaridians
telegraph technology section
the media show on radio 4
podcasts and documentaries
using different types of reserch to make sure you have all the facts
secondary research:heard from some other source than being there such as a blog.
primary reserch types in the industry:
media reserchers use focus groups (where people watch a film and decide on what they do and do not like about it).
in a focus group all people are chosen specifically because they are the target audience.
they either do it in a room with other people or in a 1 on 1 interview.
1 on 1 is better because the person will not be swayed by the general concensiuos of the group and you can ask them much more in depth questions.
observation as a media reserch technique where people make notes on the product (also called empirical)
surveys
contacting the producer of the media piece (direct contact)
chat rooms or forums can also be used as a primary sources
secondary:
books (jornals biographys etc)
wikipedia
media guaridians
telegraph technology section
the media show on radio 4
podcasts and documentaries
using different types of reserch to make sure you have all the facts
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