Friday, 17 September 2010
interviews compared to questionares
the 1 on 1 interview can make people less open about the product they are talking about, however you are able to ask and expand on questions that you cannot on a questionare. however peoples reactions might be different depending on wheter they fill out a questionare or an interview. also when discussing an illegal topic on a one on one interview it might influence the person to lie about it instead.
audience research questionare
Taddy’s Awesome audience research questionnaire
(aim – to find out about downloading and streaming habits among a particular age group)
1. How old are you?
2. What is your gender?
3. Is there a difference between the quality of music if you download it compared to if you buy it in a shop(please circle)?
Yes no
4. What would you consider a fair price for a single music track?
5. How much do you or your parents earn roughly?
6. Please circle which media forms you would buy a hard copy of (eg CD, DVD):
Music Games Film none other
7. Please circle which media forms you download:
Music Games Film none other
8. Please circle which media forms you download without paying (if you do not circle none):
Music Games Film none other
9. How often do you download music(please circle)?
More than once a day Once a day once a week once a month less frequently
10. Do you think people should be allowed to download music for free? _________________________
____________________________________________________________________________________
11. Do you use music streaming sites such as Spotify or Sky Songs? Please state which sites you use.
__________________________________________________________________________________
12. Do you watch television on demand on websites or on tv (please specify)? If yes, please state which sites or channels you watch.
___________________________________________________________________________________
___________________________________________________________________________________
13. Do you share downloads? ________________ If yes, please state who with:
a. My siblings
b. My family
c. My friends
Taddy’s Awesome audience research questionnaire
(aim – to find out about downloading and streaming habits among a particular age group)
1. How old are you?
2. What is your gender?
3. Is there a difference between the quality of music if you download it compared to if you buy it in a shop(please circle)?
Yes no
4. What would you consider a fair price for a single music track?
5. How much do you or your parents earn roughly?
6. Please circle which media forms you would buy a hard copy of (eg CD, DVD):
Music Games Film none other
7. Please circle which media forms you download:
Music Games Film none other
8. Please circle which media forms you download without paying (if you do not circle none):
Music Games Film none other
9. How often do you download music(please circle)?
More than once a day Once a day once a week once a month less frequently
10. Do you think people should be allowed to download music for free? _________________________
____________________________________________________________________________________
11. Do you use music streaming sites such as Spotify or Sky Songs? Please state which sites you use.
__________________________________________________________________________________
12. Do you watch television on demand on websites or on tv (please specify)? If yes, please state which sites or channels you watch.
___________________________________________________________________________________
___________________________________________________________________________________
13. Do you share downloads? ________________ If yes, please state who with:
a. My siblings
b. My family
c. My friends
win the chance to win a free cookie?
there were many problems with the original qestionare and this is the updated one. there were questions such as your name for a questionare about illegal downloading etc. questionares have to be unbiased and not ask to personal questions. questionares are bad because it is so easy to lie on them and there is no way to tell if anything the write on it is true. it can produce a lot of quantitive data however if the questionare is not structured properly then all the data that has been accumulated will go to waste. it could be easier to aquire this data in other ways such as focus groups and 1 on 1 interviews.
(aim – to find out about downloading and streaming habits among a particular age group)
1. How old are you?
2. What is your gender?
3. Is there a difference between the quality of music if you download it compared to if you buy it in a shop(please circle)?
Yes no
4. What would you consider a fair price for a single music track?
5. How much do you or your parents earn roughly?
6. Please circle which media forms you would buy a hard copy of (eg CD, DVD):
Music Games Film none other
7. Please circle which media forms you download:
Music Games Film none other
8. Please circle which media forms you download without paying (if you do not circle none):
Music Games Film none other
9. How often do you download music(please circle)?
More than once a day Once a day once a week once a month less frequently
10. Do you think people should be allowed to download music for free? _________________________
____________________________________________________________________________________
11. Do you use music streaming sites such as Spotify or Sky Songs? Please state which sites you use.
__________________________________________________________________________________
12. Do you watch television on demand on websites or on tv (please specify)? If yes, please state which sites or channels you watch.
___________________________________________________________________________________
___________________________________________________________________________________
13. Do you share downloads? ________________ If yes, please state who with:
a. My siblings
b. My family
c. My friends
Taddy’s Awesome audience research questionnaire
(aim – to find out about downloading and streaming habits among a particular age group)
1. How old are you?
2. What is your gender?
3. Is there a difference between the quality of music if you download it compared to if you buy it in a shop(please circle)?
Yes no
4. What would you consider a fair price for a single music track?
5. How much do you or your parents earn roughly?
6. Please circle which media forms you would buy a hard copy of (eg CD, DVD):
Music Games Film none other
7. Please circle which media forms you download:
Music Games Film none other
8. Please circle which media forms you download without paying (if you do not circle none):
Music Games Film none other
9. How often do you download music(please circle)?
More than once a day Once a day once a week once a month less frequently
10. Do you think people should be allowed to download music for free? _________________________
____________________________________________________________________________________
11. Do you use music streaming sites such as Spotify or Sky Songs? Please state which sites you use.
__________________________________________________________________________________
12. Do you watch television on demand on websites or on tv (please specify)? If yes, please state which sites or channels you watch.
___________________________________________________________________________________
___________________________________________________________________________________
13. Do you share downloads? ________________ If yes, please state who with:
a. My siblings
b. My family
c. My friends
win the chance to win a free cookie?
there were many problems with the original qestionare and this is the updated one. there were questions such as your name for a questionare about illegal downloading etc. questionares have to be unbiased and not ask to personal questions. questionares are bad because it is so easy to lie on them and there is no way to tell if anything the write on it is true. it can produce a lot of quantitive data however if the questionare is not structured properly then all the data that has been accumulated will go to waste. it could be easier to aquire this data in other ways such as focus groups and 1 on 1 interviews.
Wednesday, 15 September 2010
whare are rating figures so important?
Ratings are how you can tell how many people like the website or radio station or tv channel
Shows peak times of the channel which allows them to place their best shows at that moment
To show the advertisers the ratings and allows the distributors to charge more for the advertising slot
feedback from focus groups:
our group wasnt very focused at the beginning howevever we did answer all the questions once we had settled down, there were according to the observer that there were 3 dominanant people in the group.the focus grouping is useful to get a general perspective and also allows people to expand on eachothers points. however the dissadvantage of this is that some people simply follow the general concensus of the group. the demographic of the group was 3 men and 3 women.
Ratings are how you can tell how many people like the website or radio station or tv channel
Shows peak times of the channel which allows them to place their best shows at that moment
To show the advertisers the ratings and allows the distributors to charge more for the advertising slot
feedback from focus groups:
our group wasnt very focused at the beginning howevever we did answer all the questions once we had settled down, there were according to the observer that there were 3 dominanant people in the group.the focus grouping is useful to get a general perspective and also allows people to expand on eachothers points. however the dissadvantage of this is that some people simply follow the general concensus of the group. the demographic of the group was 3 men and 3 women.
Friday, 10 September 2010
why and how do the media use market research?
market research into: competition, who is the target audience, distribution, funding, content, sponsorship, advertisers (its just as important for a magazine that the advertisers buy the magazine as it is for their audience), also through doing this the companys save money in the long run.
uncut reader profile(basically a reader profile is what the companys se to gain advertisers): gender men, age middle to young mid to late 30's demographic. 60% of the circulation are married, while 77% work full time, with an averadge income of about £30,000, the class of men who read uncut is c1 or c2.
audience can be discribed between a to e depending on their class.
psycographics is the interests attitudes and belifs of the target audience and also how they think, there is a lot of research and money put into psycographics by media companys
a lot of small companys use facebook and twitter to save them time and money doing it for free online instead. they also look to the audiences on facebook and twitter most companys spend about a 1/10 of what they used to spend on market research compared to when they use regular types of market research. companys can also make an almost instantanious desicion or change to the companys product
uncut reader profile(basically a reader profile is what the companys se to gain advertisers): gender men, age middle to young mid to late 30's demographic. 60% of the circulation are married, while 77% work full time, with an averadge income of about £30,000, the class of men who read uncut is c1 or c2.
audience can be discribed between a to e depending on their class.
psycographics is the interests attitudes and belifs of the target audience and also how they think, there is a lot of research and money put into psycographics by media companys
a lot of small companys use facebook and twitter to save them time and money doing it for free online instead. they also look to the audiences on facebook and twitter most companys spend about a 1/10 of what they used to spend on market research compared to when they use regular types of market research. companys can also make an almost instantanious desicion or change to the companys product
"We produce in a year what a big whisky maker will make in a day, so we don’t have the resources to carry out large conventional research campaigns,” says Davies. “However, through social media we’ve managed to get some really good feedback. We’ve established people like our modern-looking bottles, which don’t feature dragons or daffodils or anything too stereotypically Welsh. They also approve of our spelling of whisky, rather than whiskey. Most importantly, we’ve researched drinking habits and are pleased to find people aren’t just collecting our bottles, they are actually drinking them.”
5 August 2010 | By Sean Hargrave. this shows a small company that is able to advertise and improve their products in very cheap ways such as by using social networking sites and asking the general public for their opinions on the product.
Wednesday, 8 September 2010
content analyisis
content analysis is analyising content inside of a book or magazine or other media source to find out more about whatever it is you are reserching.
in our case we used a magazine and compared the number of ethnic minorities to
the number of white people. we did this by simply catogarising white people in one catagory and all other ethnicities, the results were thus: white;100 other ethnic groups total; 17.
we could have refined this search if we had split the ethnic groups into all of there core components, however we ran out of time and there was just to many so we changed the catagory to simply white and ethnic. also it is dificult sometime to catagorise completly what ethnicity some of the models were.
this technique is also time consuming an only quantitative. to expand this technique it could have also been done taking into account the image size. but the magazine could also have been representing the ethnical proportions in this country which is 7.9%
in our case we used a magazine and compared the number of ethnic minorities to
the number of white people. we did this by simply catogarising white people in one catagory and all other ethnicities, the results were thus: white;100 other ethnic groups total; 17.
we could have refined this search if we had split the ethnic groups into all of there core components, however we ran out of time and there was just to many so we changed the catagory to simply white and ethnic. also it is dificult sometime to catagorise completly what ethnicity some of the models were.
this technique is also time consuming an only quantitative. to expand this technique it could have also been done taking into account the image size. but the magazine could also have been representing the ethnical proportions in this country which is 7.9%
research methods
primary research:direct from the source (surveys, interviews, questionares)
secondary research:heard from some other source than being there such as a blog.
primary reserch types in the industry:
media reserchers use focus groups (where people watch a film and decide on what they do and do not like about it).
in a focus group all people are chosen specifically because they are the target audience.
they either do it in a room with other people or in a 1 on 1 interview.
1 on 1 is better because the person will not be swayed by the general concensiuos of the group and you can ask them much more in depth questions.
observation as a media reserch technique where people make notes on the product (also called empirical)
surveys
contacting the producer of the media piece (direct contact)
chat rooms or forums can also be used as a primary sources
secondary:
books (jornals biographys etc)
wikipedia
media guaridians
telegraph technology section
the media show on radio 4
podcasts and documentaries
using different types of reserch to make sure you have all the facts
secondary research:heard from some other source than being there such as a blog.
primary reserch types in the industry:
media reserchers use focus groups (where people watch a film and decide on what they do and do not like about it).
in a focus group all people are chosen specifically because they are the target audience.
they either do it in a room with other people or in a 1 on 1 interview.
1 on 1 is better because the person will not be swayed by the general concensiuos of the group and you can ask them much more in depth questions.
observation as a media reserch technique where people make notes on the product (also called empirical)
surveys
contacting the producer of the media piece (direct contact)
chat rooms or forums can also be used as a primary sources
secondary:
books (jornals biographys etc)
wikipedia
media guaridians
telegraph technology section
the media show on radio 4
podcasts and documentaries
using different types of reserch to make sure you have all the facts
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